She is the founder and CEO of Leaves-of-Wonderland. A bit of a petulant child when we first meet her, but she learns some valuable lessons that help her grow and mature into a more confident leader..
He is the diminutive, loyal assistant to Alice. He is the character she depends upon the most, and is the one who believes in her and remains at her side, even when the path is bumpy.
Alice stumbles upon him as he is busy building a dam. At first, she has conflicting feelings about him in that she is both annoyed with him and in awe of his ability. His way of asking just the right questions to get Alice to think more clearly results in him becoming one of her primary allies and unofficial mentor.
He is a former employee of the tea company who has returned as a (sometime) consultant. Through the smoke from his hookah, on his usual toadstool perch, viewing the events from the perspective of a well-informed and experienced outsider, he has an unobstructed view of what is happening within the company. He warns Alice that she is at risk of losing everything unless she changes. Can this consultant really be able to see things more clearly than Alice can?
As a company employee with questionable loyalties, he plays an important role for Alice because he has eyes and ears everywhere. He, like Caterpillar, warns her that there is treachery afoot, and unless she takes action, the company will be lost.
The overbearing and loud head of Quality Control who wants to make sure that her bread is buttered on the right side, whichever side that may be. As such, Alice isn’t quite sure if she can be trusted.
This team is comprised of the Eaglet, the Dormouse, the Lory and others who have been left to their own devices far too long and are quick to place the blame for the problems within the company on anyone and everyone outside their department.
The overgrown, exuberant mutt who “manages” manufacturing as though the department is a never-ending game of fetch. Because he has never received proper training, he creates huge messes that are masked by his employees with an excessive amount of red tape. Really, though, he wants to be helpful.
The Company’s legal department is comprised of Mock Turtle and Griffin. The only problem is that they can never get past the bar, The Aerie. Without the ability to pass the bar, the pair lack real authority. They spend their days waiting for someone to drop by to ask for their advice.
This busy little bureaucrat is frightfully concerned with staying on schedule, keeping busy, and maintaining a nice, neat domain. Anyone, including Alice, who challenges his routine, is a threat. When errors are found, he is quick to point the finger at others.
The much maligned head of HR…whatever that is. Alice certainly doesn’t know who or what HR is, but it seems that everyone in the company has some reason to blame the state of affairs on that department. Thus, Alice, anxious to find someone besides herself who she can hold responsible, sets off to face the monster only to find rather than an enemy there’s a different kind of creature.
Is he mad or merely cunning? Either way he is a complicated character who may or may not be nefarious by nature. Hatter is the President, hired by Alice so that she would have more time to do as she pleases. Now, she discovers, he may not be looking out for the best interests of the company.
Susan and Rebecca have infused their experience and wisdom into this well structured, easy-to-follow book and this can be witnessed even while examining just few first pages.